Meet the founder

Hi! My name is Joliane - but everyone who knows me calls me Joey. I am an Acadian native to New-Brunswick currently living with my family in Alberta, Canada. I am a proud wife plus doggy mama to our two dober-fur-babies, Kansas & Delta.

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I am a dental hygienist by trade and have been practicing in the field since 2010. Throughout my life, I’ve embraced an active & healthy lifestyle, sustainable living and low-waste efforts to support the health of our fragile planet. A worsening autoimmune diagnosis which can replicate serious allergic reactions when exposed to synthetic perfumes, detergents + colourants eventually encouraged me to develop an interest in formulating natural wellness products for myself and my family. 

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In time, I turned my hobby into a small business endeavour called Pure Soap Co. As I eventually expanded into high performance skin & hair care products, I later rebranded under Pure Botanica.

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My business philosophy has always been comprised of several core pillars including sustainability, supporting local hobby farms, keeping a low carbon footprint by growing our own botanicals in our organic gardens, choosing mindful packaging options, sourcing clean ingredients inspired by nature and, of course, crafting aesthetically pleasing luxe collections.

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Pure Botanica is proudly backed by a Leaping Bunny®️ certification meaning our collections and the materials used to make them have never - nor will ever be tested on our animal friends.

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Pure Botanica is also proudly CERTclean®️ certified which ensures that our products are “clean” and formulated without ingredients that are known to compromise health such as carcinogens and endocrine disruptors.

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Always yearning for knowledge in the latest cosmetic advancements and striving for excellence with my formula developments, obtained both my Diploma in Natural Skincare Formulations and Advanced Certificate in High Performance Serums from the accredited School of Natural Skincare. This is not only beneficial for personal growth, but ensures that Pure Botanica can continue to deliver safe, modern and science-forward lifestyle goods.

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Thank you for your support!

- Much love, Joliane